Adam Lambert gets lots of gifts from fans when he meets them as he travels the country with the American Idols Live Tour.
Instead of the gifts, he’s asking fans to donate to DonorsChoose.org.
An official announcement was released today by DonorsChoose.org that details Adam’s special challenge to his fans. Check out the press release HERE.
NEW YORK, NY — (Marketwire) — 08/24/09 — Online education charity DonorsChoose.org announced today that Adam Lambert, “American Idol’s” eighth season runner-up, will support high-need public school classrooms and inspire his fan groups to compete for the most donations. Lambert will ask tens of thousands of fans to donate directly to classroom project requests posted by teachers at DonorsChoose.org. When the challenge concludes, Lambert will deliver supplies to a randomly selected classroom and reward the fan group with the most donations with signed photos and exclusive online interviews. The new challenge campaign represents an unusual intersection of star power, Web technology and collective citizen action for social change.
DonorsChoose.org has created a unique giving page for each fan group, in addition to a general giving page, which displays classroom projects in need of funding. Fans can donate any amount to any project of their choosing; each contribution helps that particular fan group (or the general giving page) push forward in the competition. A “Lambert Leaderboard” at www.donorschoose.org/AdamLambert tracks and displays real-time results.
“My fans have been so amazing in their support that I would love for them to contribute to something I believe in, ” said Adam Lambert. “Every kid deserves a great education and access to the materials and experiences that make it possible. I’m so thrilled to team up with DonorsChoose.org and encourage my fans to support arts and music projects in classrooms. Plus, I can’t wait to see the results of the competition!”
For more information about the challenge, to visit a fan group’s giving page, and to view the “Lambert Leaderboard, ” navigate to www.donorschoose.org/AdamLambert.
