David Archuleta – Revised HDD Numbers – Now Expecting 200-210K Bow
Just as Hits Daily Double cautioned when they made their original prediction Wednesday of a 225-240k debut for David Archuleta, that one day sample, based on Veterans Day sales, was a little high.
David’s first week sales numbers have been revised down to 200-210K. He’s still predicted to debut on the Billboard 200 at #2.
Youth will also be served in the #2 slot, which will be occupied by the debut Idol runner-up David Archuleta (Jive/ZLG), with a projected 200-210k.
Still excellent numbers for Archie, considering the free-fall music sales are currently experiencing.
From an an article Kirsten posted in Headlines this morning, Music Week calls the current state of music sales a meltdown:
Americaà ¢Ã¢â€š ¬Ã¢â€ž ¢s sales meltdown gathered even more pace last week, with just 7.02m albums sold à ¢Ã¢â€š ¬’ a massive 29% down on the same week in 2007.The American industry has suffered year-on-year losses continuously since 2000 but this yearà ¢Ã¢â€š ¬Ã¢â€ž ¢s downturn is going to be the biggest yet à ¢Ã¢â€š ¬’ even before that 29% slump is factored in, year-to-date sales were down 12.6%, with 37,679,350 fewer albums sold thus far in 2008 compared to 2007 à ¢Ã¢â€š ¬’ a shortfall of nearly a million a week.
Just three albums sold more than 100,000 copies last week, whereas the entire Top 10 sold more than 100,000 in the same week last year. Leading this weekà ¢Ã¢â€š ¬Ã¢â€ž ¢s list, the Twilight soundtrack – a hard rock selection, including new songs from Linkin Park, Paramore and Collective Soul among others à ¢Ã¢â€š ¬’ nabs the number one slot ahead of the filmà ¢Ã¢â€š ¬Ã¢â€ž ¢s release, with sales of 164,710.
So, yeah. Awesome numbers for Archie.
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29 Responses to “David Archuleta – Revised HDD Numbers – Now Expecting 200-210K Bow”
I think people just associates the Idols in their heads. When you see one, even if that person wasn’t your favorite, it reminds you of “your” idol and you may seek them out. Makes sense.
I think iTunes is 17% of the market. Walmart is a bit higher than that. But pretty much everything that is not iTunes is physical sales. So physical sales still occupy most of the market.
I think fans of both Davids need to realize that their Week 1’s will benefit heavily from fanbase preorders (especially DC, who’s been collecting them since May). Be ready for a larger than average Week 2 drop – although as soundscene observed, maybe Black Friday weekend and the holidays can break the fall a bit. We can “launch” them but after that, it’s up to the general public whether they take hold.
Field report: I was at a Borders Express yesterday in a small town with a Walmart but no other mass retailers, at least 50 miles away from the nearest Best Buy or other big music outlet. Borders Express does NOT have the media department of a regular Borders, its what used to be called WaldenBooks. However, there was a copy of Archuleta’s CD right at the counter, and the Mom and tweens behind me in line picked it up with interest.
The CD doesn’t get placed in that spot without promotion.