David Cook just signed an endorsement deal with the footwear company Skechers. Carrie Underwood signed a similar deal in 2005.
ETA: Check out Skechers ads from Matt Dillon, Rob Lowe and Robert Downey Jr.
From the press release:
With exclusive worldwide rights to advertise footwear using Cook’s image through December 2009, SKECHERS will feature the 25-year-old singer in various SKECHERS’ styles through a campaign that will reflect his personality, interests and appeal. Launching in Fall ‘08, the campaign coincides with the “PopTarts American Idols Live! Tour 2008,” and the debut of David’s first post-Idol album on 19 Recordings/RCA Records. The SKECHERS Cook campaign will include print, outdoor and in-store.
“I have always viewed SKECHERS as a cool company, so I am excited to be a part of their campaign,” said Cook, who proved his enduring popularity by breaking an all-time Billboard chart record with 11 songs debuting on the Hot 100 in a single week after winning American Idol. “They’ve had some sensational singers like Carrie Underwood and Christina Aguilera as they were starting out and it will be great to be a part of the SKECHERS roster.”
Lots of free shoes for David! Does this mean no more pointy-toed boots?
As long as it’s all beef, I’m all right with that.
I think baxter hit the nail right on the head – how could this be bad??? Go Cookie!
Oh, no way no how this is bad. This is VERY VERY good.
Any estimations how much money we’re talking here? I’m betting A LOT, just curious.
E! has a blurb about the deal on their news section.
Aww, I like the hair. Kind of a modified Neutron Cookie.
Jolene, lol. Yeah, apparently Skechers hasn’t caught on yet that it’s going to take all 13 and a half inches of those feet to get our attention down to the shoes. :biggrin_wp:
My first thought was of Cookie’s ugly boots and how they don’t go with Sketchers at all. Seems like an odd pairing.
LOL, those boots come in “bone” (in addition to brown). Maybe Cook can replicate his “bit it, like hard” moment when he wore those Tom Jones boots during the “Shout to the Lord” rehearsals for IGB!
They don’t call him sugarfoot for nothing :laugh_tb:
ROTFL jpfan! Are you still thinking about the Elliott rumors?
The Skechers deal makes me very very happy for David. Carrie’s ads were everywhere and if they do the same for DC it’ll be a surefire way to keep him in the public consciousness till his album drops. The brand hits the right demo too imo (I own a few pairs, lol).
And yes, the money
Music sales are always a gamble but the endorsement deal is cash in baby’s pocket right NOW. I’m impressed that his contract runs till the end of 2009. Nice job by his management getting that kind of commitment.
>>FYI..you know David Archuleta was offered a role in High School Musical 3 but turned it down? He knows whatà ¢Ã¢â€š ¬Ã¢â€ž ¢s good for him! lol
I’ll believe Archie was offered a part is HSM3 when I hear it from Disney. They were rushing production to get the movie done before the strike so it’s doubtful that they were willing to put everything aside to get Archie a cameo.
And it is beyond offensive to claim that every positive benefit that Cook reaps from his Idol win is something that was set aside for Archie or turned down by him first. Cook won the title, came close to breaking Billboard records, and is doing well with his single. There is every reason to prefer him as an advertising candidate over the runner-up.
Huh. Back in art class, they used to tell us that in images the eye is naturally drawn to point of any triangle.
The photographer seems to have decided that the main interest in this photo is . . . somewhat above the feetses.
LOL, maturin, yeah, definitely odd considering the feet should be the focal point of a shoe ad. But I am certainly not complaining. Props to the photog!
Adding, I can’t believe I fed a thread of eight dozen comments about his shoe deal. Forehead smack. I srsly just needed to zero in on the pictorial asset.
But reading now the earlier comments, will note. Oscar Winner, Emmy Winner, Oscar nominee, general men of hotness. This is nice company!
Have a grape.
Oh, don’t get your hopes up too high. Get a load of these kicks! (What?? I like pointy-toed shoes!)
Okay now, BootStar, those just made me giggle.
I wonder if, when he’s walking barefoot, his toes all point up by now?
Congratulations Cookie on the nice endorsement. You certainly deserve to reep the big rewards. Can’t wait to see you at the mall.
Question: How much will Cookie get for the ad campaign?
My gutt guess is that DC will be paid at least $1 Million for the Sketchers’ endorsement.
Also, is the campaign a flat rate or is it tied to sales performance?
Personally, I hope it is enough for David to buy a house in LA or Hollywood. He stated in a previous interview that he wanted to find a place to live, a dog and a car. Hope you get your wish!!
I tried to search this information online and found an article stating the Sketchers’ advertising budget for 2007 was $100 Million.
http://www.highbeam.com/doc/1G1-166956193.html
Any speculation about the amount? Given the diverse readers on this blog, I am hoping someone will shed some light on my curious question. Cause I can always count on this group to share the information!!
Well, I’m a hopin’ he gets paid a shitload for it. It’s a respectable endorsment, and I am happy for him.
Seeing him do so well right out of the gate makes me proud in the same way as when my children or family members do well. Does that make sense? It’s like and experiencing the making” of a superstar of someone that we “knpw”.
Now…enough with all the endorsment stuff Cookie and get your pretty ass in the studio and make that record!!
Layla,
I agree that watching Cookie succeed makes me feel like a proud Mom too. He entertained us and evolved into a Superstar as we happily watched him each week. We cheered, nutured and voted for him as he endured the hurdles and judges.
Every time I watch him do something extraordinary, like wearing the bracelet for the sick girl or honoring his family, I have to stand up and applaud his character. Not many 25 year old Men display that kind of mettle these days.
I’ve already pre-ordered the David Cook CD and can’t wait for it to arrive.
Getting an endorsement from Skechers is fantastic. The more he’s out there the better and let me tell you it’s damm good money that a person would be hard-pressed to turn down. Cook’s style is really different. I mean don’t you just love that scarf hanging out of his back pocket?? I especially like the long ones but on anyone else I would say WTF is that??? He just makes everything look cool. Every guy wants to be Cook right now–at least the cool guys.
Archie was approached about doing a short bit on HSM3 right after the finale but Disney was shooting it in August and would take about 3 weeks and Archie was going on AI tour. AI stepped in and reminded him of the contract he signed which obliged him to do the tour as all the top 10 were obliged. All the venues were already booked sometime ago and announced they weren’t going to let him take off for 3 weeks or postpone it for his little side deal. So Archie didn’t “turn it down” because AI told him “no way.” Cook’s deal will not interfere with the tour at all.
No problem with the Skechers deal in principle (whatever Robert D Jr endorsed I have no problem with DC endorsing). But all the shoes in those ads are really UGLY. I hope they find something better for Cookie.
Do they make size 13 sketchers?