HDD Numbers Are In: David Cook moves 31k, David Archuleta 14K
The Hits Daily Double sales numbers are in, and yep, it’s January, typically a horrible month for record sales.
This week’s numbers:
16 David Cook, David Cook 31,252
47 David Archuleta, David Archuleta 13,656
For a rough comparison, let’s use last week’s Nielsen Soundscan numbers for comparison (No HDD numbers last week due to the New Year’s Holiday).
Kirsten crunched the numbers and estimated the sales drop both took this week (HDD and Soundscan are usually in the same ballpark):
10 David Cook à ¢Ã¢â€š ¬Ã…“David Cookà ¢Ã¢â€š ¬ 101K -69%
33 David Archuleta à ¢Ã¢â€š ¬Ã…“David Archuleta” 56K -76%
Ouch!
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31 Responses to “HDD Numbers Are In: David Cook moves 31k, David Archuleta 14K”
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Those numbers aren’t so bad. If Taylor Swift cannot even crack 100k this week, low sales for everyone else is expected. Second singles are crucial though, they have to be at the very least moderate hits for the albums to keep selling.
And the new season is about to start and I’m pretty sure both Davids will be granted guest spots, so that should also help push more copies out there.
Depending on which model you use you will get different numbers. I’m modelling David Cook on Daughtry in 2006/2007 and I see him only falling ~15%. If you model him on Jordin Sparks 2007/2008 the numbers will be much worse, but still nothing near 50% (I’d expect then just under 40% drop). I hope David Cook’s trajectory will be more like Daughtry’s.
HDD should come out with some predictions later on, and we might get some idea as to which way David Cook will go. 25K or above and David will be on Daughtry’s territory, 20K or below Jordin’s.
You can’t compare Cook and Daughtry because at this point in 2007, INO was was charting on 5 formats and that’s what keep his sales up.
BILLBOARD HOT DIGITAL SONGS – TOP 50
22 29 ARCHULETA*DAVID CRUSH 68043 -47 128226 1372708
42 39 COOK*DAVID LIGHT ON 57735 -30 82489 486647
MJ, you have the caption wrong. DC has moved 31,000, but DA has moved 13,000–not 14,000. Yep, a true David Cook fan here!! (=
Cook’s clearly doing fine. Archie’s the one who needs to sell more if he expects to go platinum in the first quarter of 2009.