Adam Lambert is helping AT&T celebrate gay pride season with the Live Proud campaign. Through June 30 participants can like, tweet, and share their experiences through stories and images. at the end of the campaign, 10 participants will be chosen to attend a VIP experience featuring the American Idol season 8 alum!
Check out the press release below for more details. Watch Adam’s new PSA below:
http://youtu.be/1tKJwPR9Qjo
In celebration of Pride season, the AT&T* “Live Proud” campaign is inviting the lesbian, gay, bisexual, transgender and questioning (LGBTQ) community and beyond to take part in an effort centered on awareness, empowerment, and most importantly, pride. In return, AT&T will contribute a minimum of $25,000 and up to $50,000 to The Trevor Project, the national leader in crisis intervention and suicide prevention services for LGBTQ youth.
From April 1 through June 30, participants can join the cause in the following ways:
- “Like” the AT&T Live Proud Facebook page and AT&T will donate $1.00 to The Trevor Project.
- Retweet an @ATT, @TrevorProject or @adamlambert tweet that mentions #attliveproud and AT&T will donate .50 cents to The Trevor Project. **
- Submit an image or story that represents an AT&T “Live Proud” moment to enter for a chance to win an AT&T VIP experience with Adam Lambert. Selected images and messages will be used to create an inspirational video montage in support of LGBTQ youth. Go to www.attliveproud.com for official rules and to enter. ***
Ten selected winners, plus one guest each, will be chosen to attend the AT&T Live Proud VIP experience with Lambert. VIP winners will receive travel accommodations, an exclusive meet-and-greet and private concert.
“I want to encourage LGBTQ youth to live proud and let their voice be heard,” said Lambert. “Whether it’s changing a status on Facebook or kissing in public, live free.”
