NBC has renewed Jennifer Lopez’s World of Dance for a fourth season and Simon Cowell’s America’s Got Talent: The Champions for a second season.
Check out ratings information for both shows.
A strong ratings performer, World of Dance has averaged a 1.2 rating in adults 18-49 and 4.8 million viewers overall in Live+ seven-day Nielsens season-to-date. That’s up 33% vs NBC’s year-ago 18-49 average in the Sunday 8-10 PM timeslot. The series also delivers a strong upscale audience, with a 115 index among adults 18-49 living in homes with $100K+ incomes and a 118 among adults 18-49 with four or more years of college.
World of Dance is also a top digital performer, generating 22% of its live+ 35 day plus digital 18-49 rating from nonlinear sources, the #1 biggest percentage among NBC alternative series.
America’s Got Talent: The Champions averaged a 2.2 rating in adults 18-49 and 12.4 million viewers overall in Live+ seven day Nielsens, making it the season’s #1 most-watched alternative series and the most-watched new alternative series on any broadcast network since the debut of Little Big Shots three years ago. The series also doubled NBC’s audience in the timeslot versus results from one year earlier (12.4 million viewers vs. 6.2 million).
Interesting that World of Dance attracts an upscale audience. That’s similar to So You Think You Can Dance. The primary audience for the FOX competition comes from the east coast.
AGT:The Champions was an unqualified success for NBC. However, how does Simon Cowell keep the show exciting? He brought back many of the franchises’ former stars, like Susan Boyle, for last season. After Simon exhausts the well of fan favorites, will executive producer Simon Cowell resort to cannibalizing the most recent seasons of Got Talent shows from around the world? That’s not quite as exciting as seeing fan favorite performers years after they competed.
