Ratings Race: American Idol Key Demo Ratings Beat The Voice and Masked Singer
Ratings for the week of April 16-April 22:
Once again CBS’s Survivor on Wednesday beats them all with a 0.78 key demo rating and 5.2M viewers. The Masked Singer hit a season low the same night with a 0.48 rating and 3.4M overall viewers. However FOX aired a clip show that featured a couple of new performances but NO unmaskings.
American Idol took the Top 24 to Hawaii for performances, while The Voice kicked off the Knockout round. On Monday, ABC’s American Idol clearly won the ratings race with a 0.53 rating in the key demo–down a bit from the week before. NBC’s The Voice only rose a smidge, to a 0.45 from the previous week’s clip show. However, The Voice had more overall viewers 5.4M vs Idol’s 4.4M. That’s a million more viewers for The Voice! However, all that means is that Idol’s viewers are younger. And younger viewers are what appeals to advertisers. (The Voice demo share for Adults 50+ was 9.5, while American Idol was 7.3)
On Sunday, American Idol earned a 0.64 in the key demo up from the previous week’s 5.1. Notably, the episode got an assist from an NBA playoffs game that aired at 3 pm ET. (1.78 rating). American Idol nabbed the highest rating in primetime on both Sunday and Monday.
American Idol kicks off LIVE shows on Monday April 24, while The Voice will remain taped episodes until May 15. I expect that disparity between the two shows in live-vs taped episodes will hurt The Voice’s ratings in the long run.
ratings via showbuzzdaily.com
American Idol Season 21 Ratings
| Air Date | 18-49 Demo | Viewers |
| Sun Feb 19 | 0.61 | 5.3M |
| Sun Feb 26 | 0.73 | 5.2M |
| Sun Mar 5 | 0.72 | 5.6M |
| Sun Mar 12 | 0.60 | 3.3M |
| Sun Mar 19 | 0.59 | 4.8M |
| Sun Mar 26 | 0.65 | 5.3M |
| Sun Apr 2 | 0.65 | 5.1M |
| Mon Apr 3 | 0.53 | 4.4M |
| Sun Apr 9 | 0.51 | 4.6M |
| Mon Apr 10 | 0.56 | 4.5M |
| Sun Apr 16 | 0.64 | 5.4M |
| Mon Apr 17 | 0.53 | 4.4M |
The Voice Season 23 Ratings
| Air Date | 18-49 Demo | Viewers |
| Mon Mar 6 | 0.69 | 6.4M |
| Tue Mar 7 | 0.50 | 5.1M |
| Mon Mar 13 | 0.74 | 7M |
| Tue Mar 14 | 0.50 | 5M |
| Mon Mar 20 | 0.64 | 6.5M |
| Tue Mar 21 | 0.46 | 5.3M |
| Mon Mar 29 | 0.60 | 6.3M |
| Tue Mar 30 | 0.50 | 5.2M |
| Mon Apr 3 | 0.54 | 5.4M |
| Tue Apr 4 | 0.43 | 4.4M |
| Mon Apr 10 | 0.44 | 4M |
| Mon Apr 17 | 0.45 | 5.4M |
The Masked Singer 9 Ratings
| Air Date | 18-49 Demo | Viewers |
| Wed Feb 15 | 0.63 | 3.7M |
| Wed Feb 22 | 0.61 | 3.8M |
| Wed Mar 1 | 0.55 | 3.7M |
| Wed Mar 8 | 0.65 | 4M |
| Wed Mar 15 | 0.68 | 4M |
| Wed Mar 22 | 0.54 | 3.68M |
| Wed Mar 29 | 0.65 | 3.9M |
| Wed Apr 5 | 0.60 | 3.7M |
| Wed Apr 12 | 0.51 | 3.8M |
| Wed Apr 19 | 0.48 | 3.4M |
