The New Celebrity Apprentice premiered to a 1.3 in the 18-49 demo on NBC, well below The Voice’s fall average. The Voice dip is expected. However, the numbers are about one point below the premiere of the previous Trump-helmed Apprentice in 2015. That’s a 35% drop. I am surprised Trump isn’t already crowing about this on twitter, to be honest.
ABC’s The Bachelor prevailed in the timeslot and scoring the night’s best 18-49 rating on the broadcast networks. The season premiere garnered a 2.1 in the 18-49 demographic, off 1/10th from last year’s premiere. It was also down about a million viewers vs. the 2016 debut (6.56 million vs. 7.55 million).
Via TVByTheNumbers
8 p.m.
The Bachelor (ABC) (8-10 p.m.) – P 2.1/6 6.56
Kevin Can Wait (CBS) 1.4/5 7.33
The New Celebrity Apprentice (NBC) (8-10 p.m.) – P 1.3/4 4.93
Masterchef Celebrity Showdown (FOX) (8-10 p.m.) – S 0.9/3 2.91
iHeartRadio Music Festival (The CW) (8-10 p.m.) – R 0.3/1 0.92
8:30 p.m.
Man with a Plan (CBS) 1.2/4 6.53
9 p.m.
2 Broke Girls (CBS) 1.3/4 5.84
9:30 p.m.
The Odd Couple (CBS) 1.0/3 5.30
10 p.m.
Scorpion (CBS) 1.2/4 7.21
The Wall (NBC) 1.2/4 4.54
Jimmy Kimmel Live: Here for the Right Reasons (ABC) – S 1.1/4 3.60
